Privacy & Cookie Policy
Effective Date: [Insert Date]
Last Updated: [Insert Date]
Website: https://clickablestrategies.com
1. Introduction
At Clickable Strategies (“we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal data when you visit our website, make a purchase, subscribe to our newsletter, or otherwise engage with our services. This Privacy & Cookie Policy (“Policy”) explains how we collect, use, disclose, and safeguard your personal information, as well as how we use cookies and similar technologies (including tracking scripts) in connection with our website and services.
2. Data We Collect
2.1 Personal Information You Provide:
We may collect personal data you provide voluntarily, including but not limited to:
- Name, email address, postal address, telephone number
- Billing and payment information (for purchases)
- Information submitted via forms, newsletters, customer support, or other communication tools
- Any other information you choose to provide
2.2 Information Collected Automatically:
When you visit our website, we and our service providers may collect information automatically, such as:
- IP address, browser type and version, operating system, device type
- Pages visited, time spent on pages, referring URL, entry/exit pages
- Cookies, web beacons, pixels, tracking scripts (including Google Analytics 4 (GA4) and other technologies)
- UTM parameters, campaign identifiers, anonymised usage and behavioural data
3. How We Use Your Information
We use your data for various business purposes including but not limited to:
- Operating and improving our website, services, and customer experience
- Processing orders, billing and customer support
- Marketing, advertising, remarketing, and personalised communications
- Analytics, data analysis, research, and business intelligence (including via GA4)
- Fraud prevention, security, and legal compliance
- Other purposes to which you consent or that are permitted or required by law
4. Third-Party Tracking, Advertising & Partner Data
We use analytics and tracking technologies — such as GA4 — to understand site usage and improve our services. We also engage with online data partners, vendors or third-party service providers who may deploy cookies and similar technologies to associate your interactions with other personal information they or others hold about you (including by association with your email address).
In particular:
“When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email [addresses]. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.”
Please note: this language reflects the tracking practices of RB2B. While we deploy these technologies, we do not directly contact individuals on behalf of RB2B but we use the data collected to support our marketing and analytics efforts.
5. Cookie Banner & Consent
We use a cookie banner or pop-up on our website that informs you about our use of cookies and similar technologies. You will have the option to accept or decline non-essential cookies. Please note that if you choose to refuse certain cookies, parts of our website or services may not function properly.
6. International & GDPR-Related Statement
If you are located in the European Economic Area (EEA), United Kingdom (UK) or other jurisdictions subject to data protection laws such as the General Data Protection Regulation (GDPR), you have certain rights as described in Section 8.
Additional language: “You also have the option to opt out of the collection of your personal data in compliance with GDPR. To exercise this option, please visit https://www.rb2b.com/rb2b-gdpr-opt-out.”
7. How We Share & Disclose Information
We may share your data with:
- Service providers, vendors, analytics and marketing partners
- Affiliates and group companies
- Legal or regulatory authorities where required or permitted by law
- Buyers or successors if we sell or reorganise our business
We ensure contractual protections are in place with our service providers to safeguard your personal data.
8. Your Rights
Depending on your location and applicable law, you may have the following rights:
- Right to access and obtain a copy of your personal information
- Right to rectify inaccurate or incomplete personal information
- Right to request erasure of personal information (“right to be forgotten”)
- Right to object to or restrict processing of your personal information
- Right to withdraw consent where applicable
- Right to lodge a complaint with a supervisory authority
Please contact us (see Section 11) to exercise any of these rights.
9. Data Retention & Security
We retain your personal information for as long as necessary to fulfil the purposes described in this Policy (including legal, accounting, and reporting requirements). We implement appropriate technical and organisational measures to protect your personal data. However, no internet or storage system can be 100% secure.
10. Children’s Privacy
Our website and services are not directed at children under the age of 16 (or as required by applicable law). We do not knowingly collect personal information from children under this age without parental or guardian consent. If you believe we have collected data from a child under the age required by law, please contact us and we will delete that data.
11. Changes to This Policy
We may update this Policy from time to time. When we do, we will revise the “Last Updated” date at the top. We encourage you to review this Policy periodically.
12. Contact Us
If you have any questions, requests or concerns regarding this Policy or our data practices, please contact:
Clickable Strategies
Email: info@clickablestrategies.com
Implementation Notes
- Ensure the cookie banner on clickablestrategies.com is updated to reflect your use of GA4 and third-party tracking (via RB2B and others).
- Update your website’s privacy policy page using this draft as a starting point, customizing contact details, addresses, etc.
- Ensure the opt-out link (“https://app.retention.com/optout”) and if applicable the GDPR opt-out link (“https://www.rb2b.com/rb2b-gdpr-opt-out”) are functional and clearly accessible to users.
- Confirm that your tracking script for RB2B is implemented correctly and that users have access to opt-out controls.
- Work with your legal counsel to review for jurisdiction-specific compliance (e.g., CCPA for California, UK GDPR, ePrivacy Directive, etc.).
